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Habit is powerful: things are done a certain way because that’s how they’ve been done before, and because that’s the way the people expects them.
Such as pizza.
Since you were 5 you’ve been told that pizza is basically bread with tomato sauce and cheese on it, and maybe some other stuff.
You liked pizza because it came in huge quantities and it could be easily divided into equal parts; satisfying your obsession with fairness.
You liked pizza because there was no chance for your mom to trick you into eating veggies by hiding them — and if she tried, you could pick them out, one-by-one.
You liked pizza because it’s basically inoffensive food made with few, reassuring ingredients.